Celebrating Live Theatre
Celebrating Live Theatre
Posted on May 28, 2025
Celebrating Live Theatre: Vickar Ford Proudly Continues Partnership with Rainbow Stage
At Vickar Ford, we believe in driving more than just vehicles — we’re proud to help drive the arts forward in our community. That’s why we’re excited to continue our long-standing support of Rainbow Stage, Winnipeg’s iconic outdoor musical theatre venue and the largest of its kind in Canada.
As a major sponsor, Vickar Ford is honoured to play a part in bringing the magic of live performance to thousands of families, theatre lovers, and visitors every year. Our commitment to the arts is grounded in the same values that guide everything we do — community, connection, and creating memorable experiences.
This summer, Rainbow Stage is back with two incredible productions that promise energy, emotion, and a whole lot of fun.
Rock of Ages – June 26 to July 12, 2025
Turn up the volume and break out the leather jackets! Rock of Ages is a non-stop celebration of classic ‘80s rock, with hits from bands like Journey, Bon Jovi, and Poison. Set on L.A.’s legendary Sunset Strip, this feel-good musical tells the story of dreamers, lovers, and one unforgettable nightclub trying to make it in the big city. With big hair, bigger guitars, and enough power ballads to fill a stadium, it’s the perfect way to kick off summer in Winnipeg.
Frozen – August 7 to 24, 2025
Later this summer, audiences can step into the world of Frozen, Disney’s Broadway adaptation of the beloved animated film. With breathtaking sets, powerful vocals, and the heartwarming story of sisters Anna and Elsa, Frozen is a spectacular family-friendly production that’s sure to become a summer highlight. Whether you're seeing it for the first time or bringing young fans for a repeat experience, it’s a reminder of the magic that live theatre brings to all ages.
Why We Support Rainbow Stage
As a locally-owned dealership, Vickar Ford has always made community support a priority — from local events and fundraisers to long-term partnerships like this one. Rainbow Stage brings world-class performances to Winnipeg while also nurturing local talent, offering educational programming, and making theatre more accessible to everyone. These are goals we believe in and want to help grow.
By sponsoring Rainbow Stage, we’re not just placing our name on a banner — we’re investing in joy, creativity, and a richer cultural life for Winnipeg families. The applause, the shared laughter, the stories that stay with us long after the curtain falls — these are the things that make community stronger.
See You at the Show
If you’ve never been to Rainbow Stage, this summer is the perfect time to experience it. And if you're already a fan, you know just how special it is. Vickar Ford is proud to stand alongside Rainbow Stage in making these performances possible.
Visit www.rainbowstage.ca to grab your tickets, and we’ll see you under the dome for Rock of Ages and Frozen!